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Fashion News Today: Who Decides What's a Trend?
No single office decides what counts as a trend. Forecasters plan in seasons, editors judge in days and algorithms score in seconds, and fashion news is the record of where the three agree.
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Style News Today: How Trends Actually Go Viral
Trends go viral when forecasting files and diffusion curves line up: prediction picks candidates, early adopters test them in public, and the early majority turns them into sales.