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Cover Story Yarn — The Narrative Yarn: What a Brand’s Story Can and Cannot Tell You
Storytelling now does much of the selling in slow-made knitwear. The fibre still has to do the rest.
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Cashmere Quality — Cashmere Grades Explained: Why Some Sweaters Pill, Stretch and Cost Three Times More
Fiber length, ply and grade decide how a sweater behaves after its third winter. Here is how to read them before you pay.